Tool #1 – Google Adwords Keyword Tool
Where? https://adwords.google.com/select/KeywordToolExternal
What? This tool allows you to research keywords. It tells you the approximate average
number of searches per month for a keyword phrase and also suggests similar alternative
keyword phrases.
Why? You need to make sure that your keyword phrase is actually being searched on before
you optimize your website. Optimizing your site for a keyword that nobody searches will
mean that you get very little or no visitors from the search engines.
How? Enter your keyword phrase in the box, choose your language and country (or “all
countries and territories” if your website is not country specific) and submit. Choose “Exact”
from the drop down menu.
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